Why Post Malone Is So Damn Catchy (HBO)

  • Ajoutée Il y a 2 mois

    VICE NewsVICE News

    Durée: 4:26

    Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
    He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
    VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
    “You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
    Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
    His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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sultown

V(ox)ICE News

Il y a heure
Johl Emtage
Johl Emtage

Post Malone just knows what his fans like and sticks to that. He's probably the best artist right now in my opinion and I feel that he receives too much hate. All love to him.

Il y a 22 heures
gosumonkey
gosumonkey

Why does youtube keep putting this trash in my feed?

Il y a jour
Mike F
Mike F

Lol they had to reach and find a way to make this about race... I imagine it’s protocol for a vice video at this point.

Il y a jour
B4d7ss
B4d7ss

He's a white country boy who makes rap music. Not too hard to piece together.

Il y a 2 jours
Mike D
Mike D

Song Writing Professor - like the Dentist that calls himself a Doctor

Il y a 2 jours
NEQXY
NEQXY

He might not even know he has some formula, he just doing his thing

Il y a 2 jours
Daniel terentyev
Daniel terentyev

garbage race baiting vice back at it again

Il y a 4 jours
nickcon
nickcon

Cool video. Until they threw the race card in for no reason.

Il y a 4 jours
Bad Hairlines
Bad Hairlines

yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂

Il y a 4 jours
Tomasz Niezgoda
Tomasz Niezgoda

nice, but exhausting editing

Il y a 5 jours
Rinzler380
Rinzler380

He clearly is from the future”

Il y a 5 jours
Jade S
Jade S

you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas

Il y a 5 jours
Jade S
Jade S

Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.

Il y a 5 jours
Allan Ren
Allan Ren

stay in ur lane vice this is vox's job

Il y a 5 jours
Allan Ren
Allan Ren

did vice literally credits posts succes cuz hes white?

Il y a 5 jours
J L
J L

Cuz his musics good duh

Il y a 6 jours
The Brown Connor
The Brown Connor

people love to be offended. lol post is dope af

Il y a 6 jours
Big Gansgsa
Big Gansgsa

Post MALONE SUKS!

Il y a 6 jours
Walter Langkowski
Walter Langkowski

Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs

Il y a 7 jours
Anastassia Fowler
Anastassia Fowler

Media makes everything mundane and racial. 😑

Il y a 7 jours
Cheri Stuve
Cheri Stuve

I thought it was interesting how they broke the song down. I didn't realize that much went into a song

Il y a 7 jours
txniz
txniz

because he's a good artist smh

Il y a 7 jours
Krevin
Krevin

Love yah posty, keep rockin and doin you mate. I tip mah cigar to you

Il y a 7 jours
Rambo
Rambo

😂😂😂😂😂 vice is a joke now.

Il y a 7 jours
Brian Calderon
Brian Calderon

Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).

Il y a 8 jours
Jack Smith
Jack Smith

vox???lol vice going to shit

Il y a 8 jours
Maximus Decimus 
Maximus Decimus 

#haters

Il y a 8 jours
KAMENG BENGDE St
KAMENG BENGDE St

This video is not catchy at all

Il y a 8 jours
Matt Parker
Matt Parker

Love his music but those tattoos are ridiculous

Il y a 8 jours
Justin Paul
Justin Paul

Post Malone is catchy cause he is Post Malone very simple

Il y a 8 jours
Rilly Jo
Rilly Jo

Went dbl play with no promotion. Bet the label loved that

Il y a 8 jours
B Elston
B Elston

Vice thinks post Malones voice and looks are average. Good to know. Not. Dicks.

Il y a 8 jours
Sportysport
Sportysport

This video was about 10 seconds short of calling white privilege the reason for Post's success.

Il y a 8 jours
Muhd Hzwn
Muhd Hzwn

His videos with h3h3 really showed me that he's really just a genuine dude.

Il y a 8 jours
DORIAN PRIME
DORIAN PRIME

People who are afraid analyse the parts because they dont understand how to make the whole

Il y a 9 jours
DORIAN PRIME
DORIAN PRIME

Stop trying to analyze things just live

Il y a 9 jours
Obak King
Obak King

Hes just a good person and singer dont hate

Il y a 9 jours
REALITYobservationalist
REALITYobservationalist

A mad scientist capitalist in the field of pop music

Il y a 9 jours
MB Porter
MB Porter

This video was repetitive. Catchy af.

Il y a 9 jours
Nawar Salim
Nawar Salim

The only reason he is catchy is because you can understand him

Il y a 9 jours
Edgars Nezinu
Edgars Nezinu

I don't know who he is and i don't care ...Just wondering how he is so popular if i don't know him ROFL

Il y a 9 jours
Lucad
Lucad

i dont know if theyre talking shit or complimenting him, and why tf bring race into it LOL

Il y a 9 jours
M G
M G

The song in the background... Just Fire

Il y a 9 jours
AARon PLate
AARon PLate

Haters... they sounded like a racist kanye promoting beyonce and belittling post.. gtfo..

Il y a 9 jours
AARon PLate
AARon PLate

She's no Aretha Franklin or Diana Ross or whitney houston..

Il y a 9 jours
AARon PLate
AARon PLate

Beyonce isnt all that.. get over it..

Il y a 9 jours
Manhi
Manhi

If just one person reads this, it'll honestly make my day. I'm an producer from Algeria & I know people write this all the time but I believe me I'll be the one you'll be happy you listened to , If one person could give this a thumbs up you'll be one step closer to helping a man's dreams come true , I swear I don't suck and you won't be disappointed , Just give me one chance and 3 minutes of your time. Thank you

Il y a 9 jours
justkidding
justkidding

"Face tattoos and unkempt hair aren't usually a formula for pop stardom" What? 🤨

Il y a 9 jours
MrBobbyDolow
MrBobbyDolow

So much spite

Il y a 9 jours
Mexican Bev
Mexican Bev

I can hear “better now” echo in my head and I love it.

Il y a 9 jours
Dino velvet
Dino velvet

Lol pop defined by melody or melanin

Il y a 9 jours

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