Why Post Malone Is So Damn Catchy (HBO)

  • Ajoutée Il y a 4 mois

    VICE NewsVICE News

    Durée: 4:26

    Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
    He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
    VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
    “You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
    Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
    His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
    Subscribe to VICE News here: bit.ly/Subscribe-to-VICE-News
    Check out VICE News for more: vicenews.com
    Follow VICE News here:
    Facebook: facebook.com/vicenews
    Twitter: twitter.com/vicenews
    Tumblr: vicenews.tumblr.com/
    Instagram: instagram.com/vicenews
    More videos from the VICE network: www.fb.com/vicevideo

Don Dez
Don Dez

Personally I like his music!

Il y a 2 heures
Trans 8
Trans 8

Another Elvis?

Il y a jour
Mubashir Khan
Mubashir Khan

He makes good music? He's humble? Talented? Maybe that's why?

Il y a jour
Darklanser
Darklanser

F off with this nonsense. "Wearing the formula on his sleeve." F you Vice.

Il y a jour
Joseph Leonard
Joseph Leonard

of course...of course, race had to be somewhere in there!

Il y a jour
arash m
arash m

cardi b is white

Il y a 2 jours
LiveRealEnt
LiveRealEnt

my dudes post is definitly unique im a singer song writer producer all genres ive worked with everyone from lil wayne to lynard skynard i play nine different instaments and i know pro tools like the back of my hand ive written over 2000 songs recorded thousands more i promise you post malone is the next elvis presly ...his voice is one of a kind no one has his unique shake in there voice as post does and the reason people like his music is because its fire hot and you an tell that his heart and soul is in it ....like a rapping adel ....so much feeling ozzy ozborn goodbye to romance meets 2pac gangsta party....if you dont get it get out of it your going to suck......LMA0

Il y a 2 jours
AnimeCraze
AnimeCraze

You just missed Eminem in the top ten rappers list😶

Il y a 3 jours
Brooke Bilker
Brooke Bilker

"...melody or melanin " are you serious? Just because they both start with MEL doesnt mean you have to connect them! It aint that deep

Il y a 3 jours
Trans 8
Trans 8

It's easier living naive isn't it?

Il y a jour
pompay subba
pompay subba

I thought he got Pulitzer or something .. But nay ... #cole world here ..

Il y a 5 jours
DUNNISHER 82
DUNNISHER 82

He is a lazy writer like all other post 2005 musicians . Guy is trash . Try spitting over a gangstarr beat , he'd be flipping burgers at bk real quick . Fat hack

Il y a 5 jours
Jota Soares
Jota Soares

the more complex the song is... the less people it appeals to! so ye... simplicity and repetition/simple patterns makes most songs more 'enjoyable' (?!) There are lots of songs with only 4 chords that are world wide famous!!!

Il y a 5 jours
Jimmy Wallace
Jimmy Wallace

That's not really correct tho... songs like BoRhap are pretty complex and still popular

Il y a 4 jours
Jake Pearson
Jake Pearson

melanin or melody

Il y a 5 jours
roltthehunter
roltthehunter

Post is likable and people want to see him succeed, He is a champ. Also the ending of this was a bash on the fans, I think it was a bit of a punk move by them, really shows their character or lack thereof.

Il y a 5 jours
DCC
DCC

this is so rude

Il y a 5 jours
Zatarra Dantez
Zatarra Dantez

Drake is as much white as he is black. Why does it even matter........ exactly!

Il y a 5 jours
Chelsey Leigh
Chelsey Leigh

This is what bitterness looks like my friends...

Il y a 6 jours
rockman298
rockman298

Why dont these guys make a song if they are professionals in the area

Il y a 6 jours
Clesarie
Clesarie

Cause he makes music that people wanna hear and its versatile enough to appeal to a wider audience than most people. Also this video is a douche bag haters video. Everyone always says how easy and formulatic shit is to do yet they're not as successful. If its so easy why arent you out there making tons of money.

Il y a 7 jours
landshark616
landshark616

I don’t think he woke up one day and said I have to make music for my critics , he is just doing his thing plus his music yeah just gets you ina. Good mood .. he is simple yet creative I don’t know to many artists who can flow have nice beats and yet play guitar ..

Il y a 8 jours
Carol Wiley
Carol Wiley

So I feel like basically they r saying he has no talent he's brain washing us.. what a load...💩. He's here, he's talented and he's gonna be around awhile... Let the brain washing commence..😵

Il y a 9 jours
KIDSVEVO@
KIDSVEVO@

You can smell the jealousy of the two men talking about post...

Il y a 9 jours
Jo Berg
Jo Berg

This is nonsense..try to rap along to his lyrics and you stumble on the words. He's a genius.

Il y a 12 jours
cm53
cm53

These 2 guys hella jealous of posty songwriting talent. I do listen to a lot of music and I love post malone. So their comment at the end was just bitter...it's okay guys, you are 2 failed musicians 👍 but don't be bitter

Il y a 12 jours
alyisdead
alyisdead

I don’t even like his music, but I like him, he’s the nicest and most polite rapper I have ever seen; I caught him on tv by accident and couldn’t change it because I couldn’t find my remote, and I was blown away by how kind and respectful he was, it’s crazy. Like, the phrase “Don’t judge a book by its cover,” absolutely fits with him.

Il y a 13 jours
je co
je co

or you can just say he is a Genius

Il y a 14 jours
Sahay Ray
Sahay Ray

In Posty we believe!!

Il y a 14 jours
Jan Mavin
Jan Mavin

Bullshit. Posty is great. That's it.

Il y a 15 jours
Tommy Loika
Tommy Loika

Still don't know any of his music

Il y a 15 jours
Mikethedude22
Mikethedude22

MLK Jr. - "Not judged by the color of there skin but by the content of their character.." Vice - "But what if it's there skin color tho..?"

Il y a 16 jours
Michael Bryan Lao
Michael Bryan Lao

face palm, i thought he was swae lee . .

Il y a 17 jours
The Gerd of Yore
The Gerd of Yore

*Vox wants to know your location*

Il y a 17 jours
Joe
Joe

Someone's jealous.

Il y a 18 jours
Beav
Beav

If someone’s trashing you it’s because they noticed. That’s all the fuel anyone needs to keep on rolling while feeding off the shade. Continued success son you do you.

Il y a 18 jours
Joseph Torres
Joseph Torres

No one is doing what hes doing, in the way that hes doing it. That makes him a genius.

Il y a 19 jours
FreakWeirdoGeekHero Studios
FreakWeirdoGeekHero Studios

He is a folk singer deep down. And folk music always wins

Il y a 20 jours
Cherry Doof
Cherry Doof

Boy you better believe I’m gonna turn up that volume and try to hit all fo them Beyonce keys 😂😂😂

Il y a 20 jours
jr dock
jr dock

there are so many songs on that list that dont even start with a chorus smh

Il y a 21 jour
tommunist10
tommunist10

Take my like, then take 10 more. Beautiful. Thankyou for paying attention. Seriously, seriously thank you.

Il y a 21 jour
tom colbey
tom colbey

haters gon hate

Il y a 21 jour
Johnny Doe
Johnny Doe

No it's just that he's a little lazy and likes the hook so he decides to repeat it which I kind of enjoy

Il y a 23 jours
Kami
Kami

I listen to ALOT of different music like literally every genre and beyond and im not even a big fan but saying post malone is not unique is a retarded statement

Il y a 27 jours
Kami
Kami

Vice taking Ls alot lately

Il y a 27 jours
JAY
JAY

I luv the editing of this video

Il y a 29 jours
Jimmy Wallace
Jimmy Wallace

They ripped it off of vox lmao

Il y a 4 jours
TKOTRUSTKNOWONE
TKOTRUSTKNOWONE

Call him what ever you want....but he is not hip hop

Il y a mois
Spacey
Spacey

Can we ban Vox from the internet?

Il y a mois
Dillon Rust
Dillon Rust

This video is very manipulative and “formulated” as well. Nice ending Vice we see what you are trying to do here.

Il y a mois
Ethan Penrod
Ethan Penrod

Why isn't he classified as a rapper? Maybe because he's a singer... I don't know...

Il y a mois
Jason May
Jason May

Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.

Il y a mois
Jason May
Jason May

Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.

Il y a mois
Nathan Phillips
Nathan Phillips

Stop hatin niggaa

Il y a mois
Ray Dyk
Ray Dyk

Why so many dislikes though 😲

Il y a mois
SincerelyWilliam
SincerelyWilliam

Haha, people are mad in the comments because this video speaks the truth

Il y a mois
Mr Original Abides
Mr Original Abides

White and makes really good hip hop.......better make a video putting him in a negative light. Vice are a bunch of pathetic wimps.

Il y a mois
rock and roll
rock and roll

Just to show my display pic I have to comment so u guys can know I am post fan

Il y a mois
Aditya Dixit
Aditya Dixit

Why divide based on race even in music? Music is supposed to bring people together... I mean I listen to Hindi and Punjabi songs all day.. but when I listen to Post Malone or MaroonV or any other artist.. it feels good simply because it is different.. music brings people together.. ✌️

Il y a mois
Mathew Cameron
Mathew Cameron

He's so popular because he's fucking good! It's not repetitive, it's a complete product of music, from rap flow to rock beat structures and country style ballads all in one. Yeah he might easy to be able to sing along to, but the gravel in his voice provokes honesty, his clothes and style provokes honesty. This guy's music is beyond a specific type of genre, it's all honest artwork. Isn't that what art is? The upmost honesty of the individual presenting and representing the work?

Il y a mois
Phillip Smith
Phillip Smith

Not to mention Post touchdown in one of the gayest times in history for music. Mumble Rap???

Il y a mois
Eddie Upchurch
Eddie Upchurch

Whatever. These 2 guys talk just to hear their head rattle. I like Post Malone because he puts out great music. Period. Lots of people do what these two guys are talking about, don't care for their music at all. Justin Timberlake and Britney Spears come to mind.

Il y a mois
J C
J C

Ah. The race baiting, couldn't-make-it music "professors" lol. Remember kids, if you can't do, just teach.

Il y a mois
skyze
skyze

Why do people think its bad to like and feel simple, repetetive melodies?

Il y a mois
Flavio A
Flavio A

Post Malone is clearly a rapper. Dresses like one, looks like one, his lyrics have base in hip hop, beats are hip hop, and even his singing style is hip hop. He should stop trying to deny it and accept it.

Il y a mois
Paul
Paul

Or maybe his melodies are just super unique because he’s influenced by so many eras of music

Il y a mois
Mugdho Bosu
Mugdho Bosu

He the god

Il y a mois
RULE Helpful_killer
RULE Helpful_killer

They are just mad because they cant make good music and posty can... And also when did this become Vox?

Il y a mois
Danyal Elia
Danyal Elia

This video is soooooo wrong ....

Il y a mois
Merhawi Doe
Merhawi Doe

Is he a popstar??

Il y a 2 mois
Greg M
Greg M

Did anyone else keep wiping off their screen thinking black specs were on it? LoL

Il y a 2 mois
Wesley Brookman
Wesley Brookman

Wow haters gunna hate

Il y a 2 mois
Gorilla Go
Gorilla Go

Ugliest video ever. Why so many unnecessary effects? Looks like a kid was given the task to go crazy with weird effects

Il y a 2 mois
dylan peritz
dylan peritz

Lotta salt in the air

Il y a 2 mois
Ricky Connelley
Ricky Connelley

Anyone who attains fame overnight here in U.S. will have a bunch of ppl trying to define why it’s a fluke just so they can feel ok about being unsuccessful. It’s been going on for years. They did it to Robert Johnson saying “He sold his soul” lol. In reality if u have some talent, work really hard, an have a lil bit of luck and timing you can blow up in the music industry. Post is just like his music, not one thing great but a mixture of great things..

Il y a 2 mois
sultown
sultown

V(ox)ICE News

Il y a 2 mois
Johl Emtage
Johl Emtage

Post Malone just knows what his fans like and sticks to that. He's probably the best artist right now in my opinion and I feel that he receives too much hate. All love to him.

Il y a 2 mois
gosumonkey
gosumonkey

Why does youtube keep putting this trash in my feed?

Il y a 2 mois
Mike F
Mike F

Lol they had to reach and find a way to make this about race... I imagine it’s protocol for a vice video at this point.

Il y a 2 mois
B4d7ss
B4d7ss

He's a white country boy who makes rap music. Not too hard to piece together.

Il y a 2 mois
Mike D
Mike D

Song Writing Professor - like the Dentist that calls himself a Doctor

Il y a 2 mois
NEQXY
NEQXY

He might not even know he has some formula, he just doing his thing

Il y a 2 mois
Daniel terentyev
Daniel terentyev

garbage race baiting vice back at it again

Il y a 2 mois
nickcon
nickcon

Cool video. Until they threw the race card in for no reason.

Il y a 2 mois
Bad Hairlines
Bad Hairlines

yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂

Il y a 2 mois
Tomasz Niezgoda
Tomasz Niezgoda

nice, but exhausting editing

Il y a 2 mois
Rinzler380
Rinzler380

He clearly is from the future”

Il y a 2 mois
Jade S
Jade S

you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas

Il y a 2 mois
Jade S
Jade S

Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.

Il y a 2 mois
Allan Ren
Allan Ren

stay in ur lane vice this is vox's job

Il y a 2 mois
Allan Ren
Allan Ren

did vice literally credits posts succes cuz hes white?

Il y a 2 mois
Jasper L
Jasper L

Cuz his musics good duh

Il y a 2 mois
The Brown Connor
The Brown Connor

people love to be offended. lol post is dope af

Il y a 2 mois
Big Gansgsa
Big Gansgsa

Post MALONE SUKS!

Il y a 2 mois
Walter Langkowski
Walter Langkowski

Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs

Il y a 2 mois
Anastassia Fowler
Anastassia Fowler

Media makes everything mundane and racial. 😑

Il y a 2 mois
Cheri Stuve
Cheri Stuve

I thought it was interesting how they broke the song down. I didn't realize that much went into a song

Il y a 2 mois
TXNIZ
TXNIZ

because he's a good artist smh

Il y a 2 mois
Krevin
Krevin

Love yah posty, keep rockin and doin you mate. I tip mah cigar to you

Il y a 2 mois
Rambo
Rambo

😂😂😂😂😂 vice is a joke now.

Il y a 2 mois
Ryan Calderon
Ryan Calderon

Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).

Il y a 2 mois
Jack Smith
Jack Smith

vox???lol vice going to shit

Il y a 2 mois
Maximus Decimus 
Maximus Decimus 

#haters

Il y a 2 mois

Prochain

Mark Wahlberg Gave Post Malone His Film Debut

05:45

Mark Wahlberg Gave Post Malone His Film Debut

The Tonight Show Starring Jimmy Fallon

Vues 533 000

CRUSHING SATISFYING THINGS BY MONSTER TRUCK!

9:07

Post Malone Takes Jimmy Fallon to Olive Garden

07:31

Post Malone Takes Jimmy Fallon to Olive Garden

The Tonight Show Starring Jimmy Fallon

Vues 13 000 000

Post Malone Teases Posty Fest and Invites Jimmy to Olive Garden

02:16

Post Malone Teases Posty Fest and Invites Jimmy to Olive Garden

The Tonight Show Starring Jimmy Fallon

Vues 846 000

The Untold Truth Of Post Malone

05:18

The Untold Truth Of Post Malone

Nicki Swift

Vues 724 000

5 Breakfast Gadgets put to the Test - Part 3

10:02

5 Breakfast Gadgets put to the Test - Part 3

CrazyRussianHacker

Vues 666 144

Body Swap | Juanpa Zurita & Hannah Stocking

8:54

$786 Custom Candy • Japan

8:28

$786 Custom Candy • Japan

BuzzFeedVideo

Vues 1 314 476

Trying Hair Braiding Tutorials

18:40

Trying Hair Braiding Tutorials

JennaMarbles

Vues 3 995 868

How to Aerial Silk Dance

34:32

How to Aerial Silk Dance

Markiplier

Vues 2 026 995