Why Post Malone Is So Damn Catchy (HBO)

  • Ajoutée Il y a 8 mois

    VICE NewsVICE News

    Durée: 4:26

    Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
    He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
    VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
    “You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
    Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
    His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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Odros#Gaming
Odros#Gaming

Can i dislike more than once?

Il y a 3 jours
Ian Stephen
Ian Stephen

Longer than thriller . Wow

Il y a 4 jours
TEMPL3TillIdie
TEMPL3TillIdie

I know this because my ear toll me this

Il y a 5 jours
D. Thomas
D. Thomas

Answer : He’s white and he took the oath . Simple .

Il y a 8 jours
RIch Wilson
RIch Wilson

I think you meant to make this video about DJ Khaled.

Il y a 10 jours
Dr. Royalty
Dr. Royalty

how could you fight towards equality but then randomly decide to make a racial issue?

Il y a 14 jours
Jordan
Jordan

Literally just ended on “ bec he’s white” yeah ok 👌🏽 trash video

Il y a 15 jours
LeadingKamikazi
LeadingKamikazi

Нахуй Вайс ньюс

Il y a 16 jours
Dante Monte
Dante Monte

The comments section is full of white people offended that someone said something about race. Hmmmmm.

Il y a 16 jours
Caleb from Fresno
Caleb from Fresno

God he's just terrible

Il y a 17 jours
Sandeep
Sandeep

I am ur fan bro . 👍👍👍

Il y a 29 jours
Chris P
Chris P

He is real.

Il y a mois
(O=[][]=O)
(O=[][]=O)

autotune

Il y a mois
wayan wayan
wayan wayan

not for long...not for long

Il y a mois
FancyXcornXdog
FancyXcornXdog

Just hate if the song sounds good then ok I highly doubt post is trying to trick anyone.

Il y a mois
katarzyna247
katarzyna247

Hey, I know how we can take the joy out of someone's music: Let's try to make it about race. ..Losers. Vice, if you want to be truly progressive you have to move past this shit. And, although the professors' analysis was fair, the way it came off was like total hate on Post.

Il y a mois
KIBanshee9
KIBanshee9

Everything those guys said that was essentially not-so-subtly criticising Post were talking about musical elements that ALL pop music has. They ALL pretty much stay in one key, keeping everything diatonic, and the rhythms are pretty much the same with minor variations across the entire pop spectrum, hip hop included. And they're ALL wearing the formula on their sleeves.

Il y a mois
Cole Plapp
Cole Plapp

Why mention 6 of the artist we’re white it’s so unnecessary

Il y a mois
GUCCI BOI
GUCCI BOI

I wanna singgggg like postyyyy And JUSTIN BIEBER

Il y a mois
Aaron Something
Aaron Something

Man wth is this

Il y a mois
Shawn Jenkins
Shawn Jenkins

Thanks for the "Skooling" guys! A buddy of mine got me listening to the sameness of what is called New Country Music and Post Malone was showing up on those charts too. I'm trying to get a handle on who he is and you nailed it! He is whatever sells. I never made the jump to Beyonce, but I like music that's more bumping. The video just above this one on the YouTube list was, "Why are the best Rap & Hip-Hop artists over 40!

Il y a mois
Fallowin
Fallowin

Their arguments about Post Malone winning the popularity race by being average in everything and by having catchy and overly simplistic melody/lyrics are really invalid because none of it distinguish him from other 100s of garage bands. When I've heard his ''Psycho'' for the first time in the radio I immediately fell in love with his voice, it was instant and never happened to me before so as for me what makes him unique is his voice. All other things like catchy songs and nice personality are helpful but don't define his success IMHO.

Il y a mois
Boom FaceYT
Boom FaceYT

I love the guy he's so kind and love his music

Il y a 2 mois
Jonathan rose
Jonathan rose

What bothers me is that they say post malone is a rapper... I have never heard him rap his music... like feeling whitney is a rap? Yeah right hes not a rapper far from it

Il y a 2 mois
Mark Hargrove
Mark Hargrove

They mentioned Rihanna's use of a similar narrow range, vocal formula, but my absolute favorite song of her's showcases her vocal range: "Love on the Brain."

Il y a 2 mois
Stuff Joo
Stuff Joo

Superb!

Il y a 2 mois
Cody Williams
Cody Williams

If they ACTUALLY had the recipe then how come they’re not like Post Malone?

Il y a 2 mois
Valeren
Valeren

POPULAR THING BAD

Il y a 2 mois
Ryder K
Ryder K

What a weird video. Seriously what’s this even about? It’s like you’re trying to convince yourselves post Malone sucks. But why? What you got against him? I don’t get this video lmao

Il y a 2 mois
Rollogic
Rollogic

Yeah because everyone knew he was white when they heard White Iverson on Soundcloud.

Il y a 2 mois
Luis Diaz
Luis Diaz

Never heard a full song, never will. Your video basically states "you're stupid enough, keep being stupid". And yes, I quoted that.

Il y a 2 mois
Vilzo Natso
Vilzo Natso

If they mean his music is simple n easy to create.i am glad that something that makes me happy is easy to create...atleast something good is coming easily...winning👍

Il y a 2 mois
Sea Em
Sea Em

The average listener can't "follow" Beyonce? Gtfoh.

Il y a 2 mois
timothy white
timothy white

Vice gets worse by the day.....

Il y a 2 mois
Just_Me
Just_Me

lol, they called Cardi B black? she isn't even and Drake is a light skin.

Il y a 2 mois
TheInvasion King
TheInvasion King

They got 2 random niggas analizing how Post-Malone is squashing all these black rappers. Lmfao

Il y a 2 mois
Jeremy Hurtado
Jeremy Hurtado

Don’t appreciate the blacksplaning that was in this video

Il y a 3 mois
John Lal
John Lal

i think post molone is jus talented!

Il y a 3 mois
FitnessGamingGadgets
FitnessGamingGadgets

It's like a bunch of nice haters with no talent giving their shitty opinions

Il y a 3 mois
Q
Q

Post is to rap what Taylor Swift is to country

Il y a 3 mois
Q
Q

Haha Cardi B as a rapper

Il y a 3 mois
Sidra Liaqat
Sidra Liaqat

In wise words of post "I only have a minute to live" so f*** you if you don't f*** with his music

Il y a 3 mois
Eusebius Bob
Eusebius Bob

Jesus just enjoy the song stop analyzing some bs here life is to short

Il y a 3 mois
one badmoto
one badmoto

Beyonce is the most overrated singer ever. trash.

Il y a 3 mois
T Clark
T Clark

These guys are 'professors'? Lol

Il y a 3 mois
Jumpingjacks10
Jumpingjacks10

I got an upside down beard.

Il y a 3 mois
James The Wolf
James The Wolf

trash

Il y a 3 mois
sherolled 27
sherolled 27

vice are trash

Il y a 3 mois
Absolute Longplay
Absolute Longplay

Melody or Melanin. People love shooting down successful people today

Il y a 3 mois
D. Thomas
D. Thomas

Absolute Longplay Nah whites always just get a career boosts . Kinda obvious

Il y a 8 jours
dannyU2g
dannyU2g

who says he is? i think swae lee is waaaaay catchier

Il y a 3 mois

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